I operate at the intersection of creative direction and emerging technology. Over the past 20+ years, I’ve built intelligent creative systems, automated workflows, and data-driven applications that help complex ideas feel clear, human, and actionable.

Professional Experience:

Marketing Producer / Creative Lead

Indeed | Austin, TX | Oct 2021 – Present

  • Directed creative strategy and execution for high-volume enterprise direct mail campaigns (55M+ pieces annually), partnering directly with Growth and Analytics teams to align visual design with performance data.

    Optimized global campaign performance, driving a forecasted $40M in five-year revenue
    while successfully slashing Cost Per Acquisition (CPA) by 50% across multiple markets.

    Architected scalable design and presentation workflows by integrating advanced Generative AI
    models (Gemini, Claude, OpenAI), drastically reducing production time and eliminating bottlenecks
    while maintaining strict brand integrity.

Director of Marketing

Solo Laboratories | Kutztown, PA | Jun 2020 – Jun 2021

  • Spearheaded targeted creative campaigns and utilized performance data to scale marketing
    efforts, reversing a multi-year decline to deliver the first revenue growth year since 2012
    and improve margins by 55–60%.

  • Optimized the customer lifecycle through data-backed marketing initiatives, effectively
    reducing customer churn by 135% and order churn by 60% within a six-month period.

  • Bridged creative product development and technology by launching a mobile
    3D scanning application and bringing 3D-printed orthotics to market.

Creative Manager

Indeed | Austin, TX | 2017 – 2020

  • Architected global data visualization frameworks to translate complex analytics into actionable
    executive storytelling, driving the creative strategy for international campaigns and events.

  • Transformed traditional creative operations by engineering intelligent automation systems that eliminated repetitive design tasks, empowering the team to focus on strategic problem-solving while simultaneously increasing overall creative output by 300% within two years.

Lead Visual Designer

Indeed | Austin, TX | 2014 – 2017

  • Architected Indeed’s inaugural brand guidelines and enterprise presentation systems, establishing
    the visual standards and frameworks for global corporate communications.

  • Scaled the internal creative organization from 2 to 25+ team members, implementing the robust operational governance and scalable workflows necessary to support rapid company growth.

  • Engineered the foundational design infrastructure and asset pipelines, enabling seamless international expansion and rapid localization across global markets.

Senior Creative

Szejko Design | 2007 – 2014

Creative Director

KSA&D | 2002 – 2007

Art Director

Hanf Design | 1999 – 2002

Professor

Moravian University | 2000 – 2006

Graphic Designer / Business Center Manager

The Ritz-Carlton, Kapalua | 1997 – 1999

Education:

Southwest University of Visual Arts (Art Center)

  • A.A. Digital Graphic Design & Production

  • A.A. Graphic Design, Illustration & Marketing

Rhode Island School of Design (RISD)

  • Studies in Illustration, Painting & Graphic Design

Professional Development

  • Creative Technology & Prototyping: UI/UX development, advanced
    data visualization, presentation automation, rapid concepting.

  • AI Architecture & Automation: Custom AI agent orchestration,
    LLM application development, intelligent workflow automation.

  • Generative AI Stack: Gemini, OpenAI (ChatGPT),
    Claude, Midjourney, Adobe Firefly, Pencil AI.